I have a Facebook page and a website. I sometimes keep people informed about what I’m doing. I have thought about my color scheme. I have asked for marketing advice. Yes, there is a whiff of “brand” here.
But I am not actually a brand.
I don’t Tweet. Occasionally I blog—about a lot of different things.
What I do is talk to my friends and family, face to face or via email, with great uncertainty about what’s happening (or not happening) with publishing my books.
I have zero sound bites memorized. I have zero thirty-second elevator speeches. I have zero media training. And when people ask me about my books, I have zero clue what to say.
Because I’m not a brand.
There are no coffee cups with the titles of my books on them, no t-shirts, no key chains, no beach towels. No one is going to associate my…
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